From manufacturing to research, the demand for skilled employees is at an all-time high, and companies can struggle to attract, recruit, and retain top talent. Job openings are at a 17 year high, and the unemployment rate is a low 3.9 percent. It’s no surprise that the competition for talent is fierce. However, not all companies can dedicate a team to recruit candidates. How can your company attract and retain top talent? Here are three proven strategies:
Build Your Employer Brand
In the digital age, it is essential to have an employer brand that attracts candidates to your business. With social media, organizations now have an opportunity to be visible to many candidates in all different areas. Candidates are doing their research prior to accepting interviews. They want to know what your current employees are saying about you.
A strong brand enables you to better:
- Manage your team
- Grow your business
- Adapt to change
- Align your team with your goals
Compose a Strong Job Description
A job description is not just about marketing an open position, it serves as your first point of contact with job seekers. Your job description should provide a compelling answer as to why someone would want to work for your company. Be sure to include a clear job title and a well-defined career path. A well-written job description gives you another chance to convey your company’s culture, the expectations of the position, and qualities of a perfect candidate. However, do your best to avoid a laundry list of qualities.
Including too many required skills in a job description can confuse applicants about what’s most important and may even deter great candidates who feel they don’t check off every single requirement.
Use a Strategic Partner
Ultimately, companies have specialized needs and a short amount of time to fill them. Their already overburdened HR team doesn’t have time to source and fill competitive positions. So, by engaging a staffing partner that specializes in recruiting highly-skilled and scarce labor organizations can effectively reduce their staffing costs and turnover. Staffing partners can help your company access passive candidates, reach a wider audience, help sort through resumes and provide help with screening.
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