To some, company culture has become a buzzword in recent years. In fact, most people associate a great culture with trendy perks like ping-pong tables, free snacks, or napping pods. Obviously, these perks are nice, but a company’s culture is about who the company is at the deepest level. An organization’s culture consists of the values, beliefs, attitudes, and behaviors that employees share and use on a daily basis in their work. Company culture is how employees describe where they work and how they fit into the organizational structure.
Some may be thinking, “does company culture even matter?” The answer is yes! Here are some of the interesting statistics that prove the benefits:
- Not only do companies with happy employees outperform competitors by 20 percent, but their salespeople make 37 percent more sales.
- Additionally, highly engaged employees are 38 percent more likely to have above-average levels of productivity.
So, how do you go about creating a strong and positive company culture? Here are 10 important characteristics:
- Effective communication
- Diversity
- Learning opportunities
- Recognition
- Clear and defined purpose
- Meaning and purpose
- Teamwork
- Goals and strategies
- Respect and fairness
- Strong leadership
There is not a set blueprint for a successful company culture because every business is different. However, it is evident that it will become even more prominent, so having a consistent and strong set of values for your company is important.
Do you have anything to add to the list? Comment what’s important to you down below!
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