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    Project Spotlight: Beer Brand Familiarity Study

    A beer brand familiarity study, now underway, consists of surveying local residents of the Hispanic community in order to gather opinions related to brand awareness and certain alcoholic beverages.  The recruited respondents are males between the ages of 21 and 54 years old, and either unacculturated (still mostly tied to their home culture, predominately acquiring their news from Spanish news channels, and predominately speaking Spanish at home) or bicultural (equally involved in both cultures.)

    Headway Workforce Solutions is proud to support this project with the provision of data collectors.